Sanjo tennis classes made in Portugal.

Vintage spirit for tennis made in Portugal

Sanjo is a tennis brand as famous in Portugal as the 2 CV in France or Queen Elizabeth’s hats in the UK.

Sanjo is also an eventful history. The company that makes the tennis shoes was born in the 30’s in São João da Madeira – from where its name comes from. It quickly became successful. In fact, in the 40’s and 50’s almost every Portuguese wears a Sanjo tennis shoe.

However, in the 80s, international competition was going to be a problem for Sanjo.

Neither the relentlessness of the owners nor attempts at modernization and design will succeed in changing the declining trend.

After Asia, the return to Lusitanian territory.

Indeed, times are difficult for Sanjo tennis. They have to go into exile in China. Small problem: the specific moulds to make them have disappeared with all these upheavals.

Finally, at the end of the 2000s, the Sanjo come back home. The new company restarted production. In the end, it undertakes a lot of research to find the Sanjo style again.

This is how the two emblematic models were born: the K100 and K 200.

Sanjo the K style of city and field tennis

The k100 differs from the k200 in the amount on the kick. Both models, which come in many colours, for both women and men, have their fans.

Sanjo has been able to find the original model, while giving it a new look. A trendy vintage.

Modern design, original colours, the men’s and women’s line are distinguished by the choice of tones offered.

The Sanjo are more and more anchored in their time. As far as environmental protection is concerned. Gradually the brand is moving away from the vulcanization process of rubber, which is toxic, to adopt 100% recyclable solutions.

An idea of a “new old brand”: design, robust and environmentally friendly.